Case Study - Online Fashion Brand

BeriPod x Lily & Bean

Over 220% increase in Instagram followers in 1 year; 222 posts (i.e. 5X less content than before), everyday stories and community engagement.

Over 30% Instagram profile visitors landed on the website via Instagram. 51,830 website clicks in just 3 months!

About Lily & Bean 

Lily & Bean is a fast-growing online fashion brand based in London, the UK that creates personalised bags and accessories for their customers making them feel fabulous.

While the brand’s vision, idea and adaptability were ideal & transparent,

they faced certain struggles, mainly in three areas:

– Poor Instagram Engagement
– Low Hashtag Performance
– Stagnant Website Traffic

Which also led to sloppy sales.

What they needed to start with was a social media team who could create consistent content and build an engaging community on Instagram by talking to their customers.

BeriPod Team enters to save the day! 

Lily & Bean have had us on board since April 2019 and counting…

BeriPod x Lily & Bean

  • Repetitive posts
  • Unconnected content
  • Variation in posts
  • Colour disorientation
  • Confusing gridding patterns
  • Differentiated posts
  • Engaging content
  • Seamless grids
  • Colour orientation
  • Engaging pictures

When content turned into sales 

Over 5X Increase in Engagement & Traffic

Faster than traditional businesses, the approach got them views, clicks, comments & likes ultimately leading to Instagram & Website Traffic

Services Provided

– Visual Instagram Grid Design and Makeover

– Branding consistency

– Caption creation

– Hashtag Research

– Daily Engagement with new accounts manually

– Instagram stories

– Replying to comments and starting conversations

– Connecting with relevant bloggers for potential collaborations

– Brand Reputation Management, monitoring for comments and other mentions daily.

– Tracking user-generated content to repost on Instagram

– Monthly Reporting

– Bio optimisation

– Highlight covers

Strategy in play-mode


The first call set the tone of the work and we discussed the goals and really dig into the business mission and understood the business better. From the tone of voice to business values, we took in every little detail.


Following the call, we optimised Instagram with new bio, highlight covers, gave a grid makeover and set up collaboration platforms where we work together and get content reviewed so everything flows seamlessly such as shared google drive folder to share photos, social media access etc.


At this stage, we spend time creating a plan for the Instagram content on social, did an in-depth competitive analysis etc. We got our hands dirty to build a kickass strategy to hit the social goals such as website traffic, engagement etc.


Now, managing Instagram on daily basis form creating consistent content to managing community leading to:

– Increase in profile visits

– Increase in web traffic

– Increase in engagement

Results in 3 months

(Dec 2019 – Mar 2020)


Increase in Followers


Profile Views

Website Clicks

Are you ready to grow your business?

Book your free consultation now!